Draft, have counsel review. This placeholder is not legal advice and is not yet binding language.
Content rights
Every video ordered through Ad Army comes with full content rights. Once a video is approved and paid, the buyer may use it in any media, in any placement, worldwide, with no time limit. There are no usage tiers to choose, no renewal fees, and no usage negotiations.
What the buyer may do
| Use | What is covered |
|---|---|
| Organic social | Post on any account the buyer or its client brand controls, on any platform. |
| Paid ads | Run as paid ads or boosted posts on Meta, TikTok, YouTube, and any other ad network, at any spend. |
| Whitelisting and Spark Ads | Run ads from the creator's handle where the platform supports it, using the authorization codes or access the creator provides through Ad Army. |
| Owned channels | Website, landing pages, product pages, email, SMS, apps, and in-store screens. |
| Other media | CTV and OTT, retail media, digital out-of-home, presentations, and any other placement or channel. |
How the license works
- The license is worldwide, perpetual, irrevocable once the video is paid, and royalty free. It covers the approved video, its hook variations, and any raw footage delivered with the order.
- Buyers may edit freely: trim, cut down, resize, re-caption, translate, combine with other footage, and make new versions for testing.
- Agencies may use each video for the client brand named on the order, and that client brand holds the same rights directly.
- The creator keeps copyright and may show the video in their portfolio unless the order says otherwise.
Sensible limits
- Do not present the creator as personally endorsing anything beyond what they say and do in the video, and do not use the video for a different brand or product than the one on the order.
- Do not alter the creator's likeness or voice in a misleading way, including with AI tools that put words in their mouth.
- Do not use the video in unlawful, defamatory, hateful, sexually explicit, or political campaign content.
- Do not resell or sublicense the footage on its own, for example as stock footage, or use the creator's likeness as training data for AI models.
- Follow each platform's disclosure rules for sponsored content, such as paid partnership labels.
Questions about a specific use: support@adarmy.net.