Who each one is for
- JoinBrands suits brands that want to run many creator collaborations themselves (it also offers a fully managed service), at low unit prices, across UGC, TikTok Shop, Amazon and social posts, and are happy to brief, choose and manage creators.
- Ad Army suits brands and agencies that want ad-ready edits without running a marketplace, and prefer one all-in price per approved video.
Ad Army vs JoinBrands at a glance
| Item | Ad Army | JoinBrands |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | Creator prices per piece, plus a platform fee on each creator payment; optional monthly plans lower the fee |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | No 30s price listed; UGC videos from $25+ each, plus an 8% to 15% platform fee |
| Fees on sales or ad spend | None: 0% of sales or ad spend | No fee on sales or ad spend stated; 8% to 15% on creator payments, by plan |
| Subscription | None | Optional: free pay-as-you-go, or $99, $299 or $499 a month; no lock-in on monthly plans |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Full content rights on every plan, with no usage limits stated |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | TikTok Spark and Instagram Partnership Ad codes included at no extra cost |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | You invite creators from the marketplace or choose from applicants |
| Revisions | Until you approve | 1, 2, 3 or 10 revision requests, by plan |
| Turnaround (as published) | You set the due date, from 10 days out | Most brands start receiving content within 3 to 7 days of launching a campaign |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Creator performance metrics such as GMV, views and engagement |
| Managed or self-serve | Fully managed | Self-serve marketplace; a fully managed service is also offered |
JoinBrands details come from its own JoinBrands pricing, JoinBrands home page and FAQ and Goli Nutrition case study pages, as of October 14, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
JoinBrands lists content prices from $25+ per UGC video and $10+ per UGC image, with a platform fee added to each creator payment. The fee depends on your plan: 15% on the free pay-as-you-go plan, 12% on Start-up at $99 a month, 10% on Pro at $299 and 8% on Max at $499, with monthly credits on the paid plans and no lock-in on monthly billing. The $25+ figure has no stated video length, so ten 30 second videos could cost more; the published floor for ten videos is $287.50 on the free plan.
Ad Army's ten 30 second edits cost $1,750, with captions, music and three hook variations each, editing included and nothing added on top. The gap is the work: on a marketplace you brief, choose and review creators yourself, while Ad Army's price also covers casting and editing. Our guide to UGC cost per video explains how to compare all-in costs.
Who picks the creators
On JoinBrands you pick: you can invite creators from its marketplace or let creators apply and choose who to work with. Its pricing page cites a network of 4M+ creators and affiliates. For physical products, creators film after your product arrives, and JoinBrands holds your payment until the content is approved.
On Ad Army, we cast creators from our vetted roster and they stay anonymous to you. You can't hand-pick or message creators, but you also don't screen applicants or ship to dozens of people.
Rights, whitelisting and reporting
JoinBrands lists full content rights on every plan with no usage limits stated, and its FAQ says you own licensing and distribution rights for social, websites, ads and more. Ad Army also includes full content rights for organic, ads and any placement on every video, with no expiry.
JoinBrands includes TikTok Spark and Instagram Partnership Ad codes in relevant campaigns at no extra cost, which is a real advantage. Ad Army charges $50 per video for Spark Ads or whitelisting, only if the creator agrees. JoinBrands tracks creator metrics such as GMV, views and engagement; Ad Army reports per video with a tracking code, last-click attribution, hook rate, hold rate and ROAS.
When JoinBrands is the better choice
- You want the lowest entry price per video and will manage creators yourself
- You run TikTok Shop and want affiliate outreach tools (on paid plans)
- You want gifting, seeding or local and Amazon campaigns in the same place
- You want Spark or Partnership Ad codes included at no extra cost
When Ad Army is the better choice
- You want edited ad cuts with three hook variations, captions and music included in the price
- You want one all-in price per approved video, without a plan or platform fee
- You want revisions until you approve (JoinBrands allows 1 to 10 by plan)
- You don't want to screen applicants or ship product to many creators
About this comparison
This comparison uses public information from each company's own website as of October 14, 2026; prices and terms change, so check the linked pages before you buy. JoinBrands is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
See also Ad Army vs Insense, Ad Army vs Billo and the UGC platforms roundup.
