Who each one is for
- inBeat suits brands that want one agency across creative strategy, UGC, influencer marketing, TikTok Shop and paid media, and are ready for an agency engagement scoped to their needs.
- Ad Army suits brands and agencies that run their own ads and want a steady supply of edited creator videos, ordered request by request at a known price.
Ad Army vs inBeat at a glance
| Item | Ad Army | inBeat |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | Agency engagement that starts with a call; no public prices |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | Not published |
| Fees on sales or ad spend | None: 0% of sales or ad spend | Not published |
| Subscription | None | Not published |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Usage terms (paid ads, organic, whitelisting or long-term) agreed before production; duration not published |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | Offered: campaigns run through creator handles |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | inBeat sources, vets and briefs the creators |
| Revisions | Until you approve | Handled by the agency; number not published |
| Turnaround (as published) | You set the due date, from 10 days out | Not published |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Performance tracked by creator, concept and content |
| Managed or self-serve | Fully managed | Managed agency; its former self-serve platform is now free tools only |
inBeat details come from its own UGC agency, inBeat agency home page and inBeat free tools and FAQ pages, as of October 14, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
inBeat does not publish agency prices; its site invites you to book a call or request a free UGC audit, so the cost of ten 30 second videos isn't public. Its former self-serve platform at inbeat.co is now a set of free tools, and its FAQ says it no longer offers direct influencer discovery or outreach tools.
Ad Army publishes every price: $125 for a 15 second edit, $175 for 30 seconds and $260 for 60 seconds plus raw footage, billed only for videos you approve. Ten 30 second edits cost $1,750, with no subscription and 0% of your sales or ad spend. If you are weighing an agency against other routes, our guide to agencies vs freelance creators lays out the trade-offs.
Who picks the creators
Here the two are close. inBeat says the agency handles creator sourcing, vetting, briefing, content management and usage rights, and that its team handles feedback, revisions, approvals and final delivery. Ad Army also casts from its own vetted roster and manages revisions until you approve.
The difference is scope and visibility. inBeat works as a broader agency partner, including influencer marketing and TikTok Shop. At Ad Army, creators stay anonymous to you and the work is focused on video ads you order per request.
Rights, whitelisting and reporting
inBeat says usage rights and licensing terms are defined before production begins, covering paid ads, organic social, whitelisting or long-term use depending on scope; it does not publish a standard duration. Ad Army includes full content rights for organic, ads and any placement on every video, with no expiry and nothing to renegotiate.
inBeat offers whitelisting by running campaigns through creator handles. Ad Army charges $50 per video for Spark Ads or whitelisting, only with the creator's yes. On results, inBeat says it tracks creator, concept and content-level performance to decide what to scale; Ad Army gives each approved video a tracking code with last-click attribution, hook rate, hold rate and ROAS.
When inBeat is the better choice
- You want one agency to run creative strategy, UGC and your paid media
- You want influencer marketing or TikTok Shop handled too
- You prefer a scoped engagement with a team, starting with a call
- You want rights negotiated to fit a specific campaign
When Ad Army is the better choice
- You want published prices and can start without a sales call
- You run your own ads and need a steady flow of edited creator videos
- You want full perpetual rights on every video without negotiating scope
- You want to pay per approved video, with no retainer
About this comparison
This comparison uses public information from each company's own website as of October 14, 2026; prices and terms change, so check the linked pages before you buy. inBeat is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
For another managed option, see Ad Army vs MiniSocial; for marketplaces, see Ad Army vs Billo and the UGC platforms roundup.
