Quality5 min read
Paid for UGC videos you can't use? How to pay only for approved videos
Off-brief UGC usually comes from a loose brief, fuzzy revision terms and paying too early. All three are fixable before filming starts.
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Operations4 min read
UGC creators ghosting you? How to stop chasing creators and missed deadlines
Creators go quiet for ordinary reasons. A written agreement, staged payment and a backup plan fix most of it, or you can hand the chasing to someone else.
Pricing4 min read
UGC pricing explained: subscriptions, commissions and flat per-video fees
Subscriptions, markups, commissions and add-ons can each look small. Add them up into one number before you compare anyone.
Rights4 min read
UGC usage rights explained: are you licensed to run that video as an ad?
Paying for a video doesn't always mean you can run it anywhere, forever. Here is what to check, and how to audit the ads you're already running.
Paid social4 min read
Whitelisting and Spark Ads for UGC: what they cost and how to get creator permission
Running ads from a creator's account always needs their yes. Here is what it is, why it costs extra, and how to ask without weeks of back and forth.
Attribution4 min read
Which UGC video drove the sale? How to track sales by creator video
Ad platforms report by ad, not by video, and each counts by its own rules. To credit sales to the video itself, you need your own tracking and one consistent rule.
Testing4 min read
How many UGC videos do you need for creative testing?
There's no magic number, but there is a method: test one thing at a time, size batches by concepts and hooks, and refill the pipeline before winners wear out.
Operations4 min read
Managing UGC creators in-house vs a managed service: what the work really involves
Running creators yourself is a real job, from sourcing to tax forms to launching the ads. Here is the full list, and how to decide who should own it.