UGC agency
TikTok Shop agency
Estimated agency cost $18,258 per month, $222,590 in the first year.
Estimated agency cost, per month
$18,258
$222,590 in the first year · 36.52% of your GMV
UGC content $2,608
- 10 videos at $175
- $1,750
- Paid usage rights
- $700
- Whitelisting, 3 videos
- $158
TikTok Shop $15,650
- Agency retainer
- $5,000
- Agency share, 8% of GMV
- $4,000
- Affiliate commissions, 12%
- $3,000
- TikTok referral fee, 6%
- $3,000
- 50 samples
- $650
Typical agency rates in 2026
Ranges from published rate cards and pricing guides. Agencies price by scope, so use these to sanity-check a quote, not as one.
| Cost | Typical range | Notes |
|---|---|---|
| Edited UGC video, per video | $100 to $350 | Marketplaces start near $89 to $100; agencies typically land around $150 to $300 |
| Paid usage rights | 25% to 50% of the video price | Often included by marketplaces; charged extra by many creators and agencies |
| Raw footage | 30% to 50% of the video price | Added on top of the edited video |
| Whitelisting or Spark Ads | 20% to 100% of the video price per month | Some marketplaces include Spark codes at no extra cost |
| TikTok Shop agency retainer | $3,000 to $15,000 a month | Larger brands report $15,000 to $40,000 |
| TikTok Shop agency share of sales | 3% to 10% of GMV with a retainer | 10% to 25% of GMV for commission-only deals |
| Setup fee | $2,000 to $10,000 one time | Higher for large catalogs |
| Affiliate creator commission | 10% to 15% open, 15% to 22% targeted | TikTok allows 1% to 80% per product |
| TikTok Shop referral fee | 6% for most US categories | Some sellers report 8% since August 2026; confirm in Seller Center |
Only paying for the videos? The UGC cost calculator compares a flat price per video with platforms that take a percentage of your sales.
Sources
- Billo, pricing explainer (October 2026)
- Insense, pricing (2026)
- JoinBrands, pricing (2026)
- soona, Trend is now soona UGC (April 2026)
- Collabstr, UGC price calculator (2026)
- Influee, UGC price guide (April 2025)
- MarketerHire, TikTok Shop agency pricing (August 2026)
- Social Tale, TikTok Shop agency cost (February 2026)
- The Brand Buddies, TikTok Shop agency pricing (August 2026)
- TSL Agency, TikTok Shop rate card (July 2026)
- TikTok Seller Center help, target collaborations (Current)
- Short Form Nation, TikTok Shop affiliate commission rates (May 2026)
- beBOLD, TikTok Shop referral fee (September 2026)
How the estimate works
How much does a TikTok Shop agency cost?
Most charge a monthly retainer of $3,000 to $15,000 plus 3% to 10% of the sales they manage, and a one-time setup fee of $2,000 to $10,000. Commission-only agencies skip the retainer and take 10% to 25% of GMV, usually only for shops already doing $500,000 or more a month.
How much do UGC agencies charge per video?
Roughly $100 to $350 for an edited video. Paid usage rights often add 25% to 50%, raw footage 30% to 50%, and whitelisting 20% to 100% of the video price each month. Ask whether rights are included before comparing quotes.
What commission do TikTok Shop affiliate creators get?
Brands typically offer 10% to 15% in open collaborations and 15% to 22% in targeted collaborations, varying by category. TikTok lets sellers set anywhere from 1% to 80% per product, and a targeted rate overrides the open rate.
What is TikTok Shop's referral fee?
TikTok's public US fee table shows 6% for most categories. Some sellers report increases to 8% for many categories from August 2026, so confirm the rate for your category in Seller Center and enter it in the calculator.
How is the estimate calculated?
UGC cost is videos times the per-video rate, plus usage rights and raw footage as a percentage of that, plus a monthly whitelisting fee for each whitelisted video. TikTok Shop cost is the retainer, the agency's share of GMV, affiliate commission on the share of GMV that comes from creators, the referral fee, and samples. The first-year total is twelve months plus the setup fee. Defaults are typical 2026 rates; replace any of them with your quote.
How does Ad Army compare?
Ad Army makes the videos: $175 per edited 30-second video with three hooks and full content rights included, and $50 flat per whitelisted video, charged only when you approve. It takes 0% of your sales and does not manage TikTok Shop accounts, so retainers, commissions and referral fees still apply.