Who each one is for
- Hyred suits brands that want to choose their creators but not handle the admin: creators apply to your task, you pick one, and Hyred handles contracts, shipping and payments.
- Ad Army suits brands and agencies that want finished video ads without choosing or managing creators. You submit one request, we cast vetted creators from our roster, and you pay a flat price only for the videos you approve.
Ad Army vs Hyred at a glance
| Item | Ad Army | Hyred |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | Fixed price per video by length: 15s €79 (about $88), 30s €99 (about $111), 60s €119 (about $133). Editing (from €79, about $88), extra hooks (€24, about $27 each) and photos are add-ons. USD at the ECB rate of $1.1195 per euro on 2026-10-14 |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | About $1,993 for ten edited 30s videos (10 x €99 + €79 editing = €1,780), or about $2,530 with three hooks each like Ad Army's 30s edit; $1,108 unedited (€990). A buy 4, get a 5th free offer can lower it |
| Fees on sales or ad spend | None: 0% of sales or ad spend | None stated on sales or ad spend |
| Subscription | None | No: one price per video, no monthly fees |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Full usage rights and IP transfer, including paid media on all platforms, with no time limit (platform orders; its agency terms differ) |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | Not published |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | You choose from creators who apply to your task |
| Revisions | Until you approve | As many as needed, within the brief |
| Turnaround (as published) | You set the due date, from 10 days out | Creators have 5 days to complete the video once they receive the product |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Not published |
| Managed or self-serve | Fully managed | Platform: you post a task and choose the creator, and Hyred handles contracts, shipping and payments; a managed agency service is sold separately |
Hyred details come from its own Hyred home page and FAQ, Platform pricing and FAQ, Platform terms of use, Refund policy and Agency terms pages, as of October 14, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
Both publish a fixed price per video by length. Hyred lists €79, €99 and €119 for 15, 30 and 60 seconds (about $88, $111 and $133 at the ECB rate of $1.1195 per euro on October 14, 2026), with no monthly fees, all rights and the raw files included. Editing (from €79, about $88), extra hooks (€24, about $27 each) and photos are add-ons. Ad Army's prices include the edit: a 30 second video comes with three hook variations, captions and licensed music.
Compared like for like, Ad Army costs less. An edited 30 second video on Hyred is about $199, or about $253 with two extra hooks to match Ad Army's three, against $175 on Ad Army. Ten edited 30 second videos come to about $1,993 on Hyred against $1,750 on Ad Army (pricing). If you edit in house, Hyred's unedited base price is lower (about $1,108 for ten). Its buy 4, get a 5th free offer and exchange rates can change the totals. Neither charges a subscription or a fee on sales or ad spend. Our guide to UGC pricing and hidden fees lists what to check.
Who picks the creators
This is the biggest difference. On Hyred you choose: creators apply to your task and you select one, based on previous work and reviews. Hyred says it vets creators, with an acceptance rate of 16%, and generates a script for your product that you can replace with your own.
Ad Army works the other way: you describe what you need and we cast from our vetted roster. Creators stay anonymous, so you can't pick or message a specific person, but there is no shortlist to review; you approve finished videos instead of people.
Rights, whitelisting and reporting
Both give you strong rights. Hyred's FAQ says you receive full usage rights and IP transfer, including paid media rights with no time limit; its platform terms also let Hyred use the content to market the brand and Hyred, and its agency terms describe a 12 month licence. Ad Army includes full content rights on every video for any placement, with no expiry.
We could not find whitelisting or Spark Ads on Hyred's public pages. Ad Army offers them for $50 per video, if the creator agrees.
On results, Hyred describes a performance refund differently across its pages: 50% back on its pricing page, and 100% back under testing conditions in its refund policy and on its home page, so confirm which terms apply. We could not find per-video reporting or attribution on its public pages. Ad Army gives every approved video its own tracking code, with last-click attribution, hook rate, hold rate and ROAS per video.
When Hyred is the better choice
- You want to choose the creator yourself, from applicants with portfolios and reviews
- You want raw files with every video length (Ad Army includes raw with 60 second videos)
- You sell in European markets and want creators from specific countries and languages
- You want a published refund offer if the videos underperform your benchmark ad
- You want a lower list price per video and plan to edit in house, or to add Hyred's editing
When Ad Army is the better choice
- You want the creators cast and managed for you, with nothing to shortlist
- You want to pay per approved, edited video, with revisions until you approve
- You want Spark Ads or whitelisting as a published $50 option
- You want results per video, with last-click attribution, hook rate, hold rate and ROAS
- You want to set the due date yourself, from 10 days out
About this comparison
This comparison uses public information from each company's own website as of October 14, 2026; prices and terms change, so check the linked pages before you buy. Hyred is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
Comparing more options? See Ad Army vs Influee, Ad Army vs Billo, or the UGC platforms roundup.
