How it works

One brief in. Ready-to-run ads out.

Write a brief, pick a creator, and get fully edited short-form videos back in about 5 days. Review on the frame, approve what you love, and run it anywhere.

Hire your armyBrowse creators
  • About 5 day turnaround
  • Revisions included
  • Pay per approved video
  • Full rights on every video

How it works

From brief to a running ad, end to end

Follow one order through Ad Army. Hiring, filming, review, and billing all happen in one place, with nothing lost in email.

Step 1

Write the brief

Describe the product, the hook, and who should be on camera. Templates fill the gaps in minutes.

You're billed per approved video, never per order.

Step by step

Every step, in detail

Here is exactly who does what, from the first line of your brief to a video running in your ad account.

  1. Step 1

    Write the brief

    Tell creators what to make, or skip the brief and hire a creator you already like.

    What you do
    Describe the product, the hook, the format, and who should be on camera.
    What we handle
    Templates fill the gaps, and the brief goes out to vetted creators in your niche.
    What you get
    A clear brief creators can shoot from without a kickoff call.
  2. Step 2

    Pick your creator

    Creators apply with a sample take, or you hire one straight from the directory.

    What you do
    Compare applications and sample takes, then choose who fits your brand.
    What we handle
    Vet every creator before they can apply, so your shortlist is already qualified.
    What you get
    The right face for your product. Placing the order charges nothing.
  3. Step 3

    They shoot and edit

    Your creator films multiple takes and delivers a finished edit, not a folder of raw clips.

    What you do
    Nothing, unless the brief needs product shipped to the creator.
    What we handle
    Creators cut, caption, score with licensed music, and build hook variations.
    What you get
    Fully edited, ready-to-run cuts sized for TikTok, Reels, Shorts, and paid social.
  4. Step 4

    Review on the video

    Leave notes right on the frame instead of in a long email thread.

    What you do
    Drop timestamped notes exactly where something should change.
    What we handle
    The creator sends a revised cut back to the same thread. Revisions are included.
    What you get
    Usually one to two rounds to a cut you are happy to run.
  5. Step 5

    Approve and pay per video

    Approving a video is the only thing that bills you, one video at a time.

    What you do
    Approve each video when it is right. Nothing else to sign or pay.
    What we handle
    Bill that one approved video to your card on file, at its flat format price.
    What you get
    You only pay for videos you actually approve.
  6. Step 6

    Run it, rights attached

    Approved videos land in your library with full content rights.

    What you do
    Download, post organically, run it as an ad, or whitelist it as a Spark Ad.
    What we handle
    Keep every approved file and its license together in your library.
    What you get
    Full content rights: any channel, any placement, worldwide, forever.

In every order

What every video includes

No add-ons to price out. Every format ships edited, captioned, scored, and licensed for any use.

  • A finished edit

    Tight cuts from multiple takes, paced for the first three seconds and the feed.

  • Captions

    Burned-in, on-brand captions so the video works with the sound off.

  • Licensed music

    Tracks cleared for commercial use, including paid ads.

  • Hook variations

    Alternate openings on longer formats so you can test what stops the scroll.

  • Revisions

    Timestamped notes on the frame, with revision rounds included on every video.

  • Full content rights

    Use it anywhere, forever: organic, paid, whitelisting, web, email, and TV.

Average turnaround

About 5 days from brief to first cut

No kickoff calls, no production schedule. Here is how a typical order moves.

  1. 1Day 0

    Brief goes live

    Post the brief or invite a creator directly. Nothing is charged.

  2. 2Day 1

    Creators matched

    Vetted creators apply with sample takes, and you pick your cast.

  3. 3Day 5

    First cuts in review

    Edited videos arrive in your review thread, ready for notes.

  4. 4Then

    Approve and run

    Approve each video, it bills, and it lands in your library with full rights.

For agencies

Running this for clients?

The same flow works per client. Each brand gets its own workspace, and client review links let your clients weigh in on the frame before you approve.

Ad Army for agencies

Process FAQ

Questions about the process

  • Do I need a brief, or can I hire a creator directly?

    Either works. Post a brief and let vetted creators apply with sample takes, or browse the creator directory and hire someone you already like.

  • How long does it take?

    About 5 days on average from order to first cuts. Creators are usually matched within a day, and revisions come back in the same review thread.

  • How do revisions work?

    You leave timestamped notes right on the frame and the creator sends a revised cut. Revisions are included, and most videos land in one to two rounds.

  • When am I charged?

    Nothing is charged when you place an order. Each video is billed to your card on file only when you approve it.

  • Do I get raw footage?

    The 60s edit + raw format includes the raw clips for your own editors. The 15s and 30s formats deliver the finished, edited video.

  • What can I do with the videos?

    Anything. Every approved video ships with full content rights: organic, paid ads, whitelisting and Spark Ads, website, email, CTV, any placement, worldwide, with no expiry.

Your army is one brief away

Post a brief in minutes, get fully edited ads in days, and pay only for the ones you approve.

Hire your armyApply as a creator