Who each one is for
- Influee suits brands that want to run UGC campaigns themselves: post a campaign, review creators who apply, and work with them in one app, month to month.
- Ad Army suits brands and agencies that want finished, edited ads without reviewing applicants or managing creators, at a price fixed per video.
Ad Army vs Influee at a glance
| Item | Ad Army | Influee |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | Monthly subscription, plus creator payments, plus a 10% marketplace fee on each creator's fee |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | About $1,241 at Influee's published US average of $92 per 30s video: 10 x $92, plus 10%, plus the $229 Starter plan; creators set their own rates |
| Fees on sales or ad spend | None: 0% of sales or ad spend | No fee on sales or ad spend stated; 10% of each creator's fee |
| Subscription | None | Yes: $229, $529 or $999 a month (10, 25 or 50 collaborations), month to month |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Non-exclusive, worldwide, perpetual license for brand-use content; creator keeps ownership |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | Spark Ads codes from creators who post on their own TikTok; Meta Partnership Ads also offered |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | You choose from creators who apply, by portfolio, price and style |
| Revisions | Until you approve | No cap until the video fits the brief |
| Turnaround (as published) | You set the due date, from 10 days out | Upload within 7 days after the creator receives the product |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Not published |
| Managed or self-serve | Fully managed | Self-serve marketplace: you post campaigns and work with creators |
Influee details come from its own UGC creation pricing, Terms, TikTok Spark Ads, UGC creation and Meta Partnership Ads pages, as of October 14, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
Influee charges a month-to-month subscription that caps creator collaborations: Starter at $229 a month for up to 10, Basic at $529 for up to 25 and Pro at $999 for up to 50, with Enterprise tailored. Creator payments are not included. Creators set their own rates, and Influee adds a 10% marketplace fee to each creator's fee. Influee publishes the average price of a 30 second UGC video in the USA across its campaigns as $92, which is an average, not a quote.
At that average, ten 30 second videos on Starter come to about $1,241 for the month: $920 to creators, $92 in fees and the $229 plan. Ad Army's ten 30 second edits cost $1,750, including editing with three hook variations, captions and music, with no plan to keep paying. The cost per video guide explains how to compare an average rate with an all-in price.
Who picks the creators
On Influee, creators apply to your campaign, often within a day according to Influee, and you choose them by portfolio, price and style. Influee says it gives access to 170,000+ UGC creators worldwide. If a creator needs your product, you ship it at your own cost, and the creator uploads within seven days of delivery.
On Ad Army, we cast from our vetted roster and creators stay anonymous to you, so you can't choose by portfolio or negotiate a rate. You also skip reviewing applicants and shipping to each creator you pick.
Rights, whitelisting and reporting
Influee's terms give the brand a non-exclusive, worldwide, perpetual license for content made for the brand's own use, including digital advertising, while the creator keeps ownership; print and out-of-home use are excluded. Ad Army includes full content rights for organic, ads and any placement on every video, with no expiry. The usage rights guide explains why that scope matters.
For Spark Ads, Influee creators post on their own TikTok and share a code with you, and Influee also offers Meta Partnership Ads with Instagram creators. Ad Army charges $50 per video for Spark Ads or whitelisting, only with the creator's yes. Influee lists no cap on revisions until a video fits the brief, which matches Ad Army's revisions until approved. Influee does not publish how it reports results; Ad Army reports each video with last-click attribution, hook rate, hold rate and ROAS.
When Influee is the better choice
- You want to choose creators by portfolio, price and style
- You want a large international network across many countries
- You want a low entry cost and can manage campaigns in an app each month
- You want to negotiate or compare creator rates yourself
When Ad Army is the better choice
- You want one all-in price per video, with no subscription to keep
- You want edited ad cuts with three hook variations, captions and music included in the price
- You don't want to review applicants or ship product to each creator
- You want results tracked per video, with last-click attribution
About this comparison
This comparison uses public information from each company's own website as of October 14, 2026; prices and terms change, so check the linked pages before you buy. Influee is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
Read Ad Army vs Insense, Ad Army vs Trybe, or the full UGC platforms roundup.
