Who each one is for
- MiniSocial suits brands that want a managed micro-influencer campaign: real creators, often posting to their own followers, plus a library of licensed photo and video assets, with you approving the creators.
- Ad Army suits brands and agencies whose goal is paid social ads: a set number of edited videos, cast for you, priced per approved video.
Ad Army vs MiniSocial at a glance
| Item | Ad Army | MiniSocial |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | Project-based campaigns priced by number of creators, creator fees included |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | Projects start at $3,000 for 10 creators; video length per creator not stated |
| Fees on sales or ad spend | None: 0% of sales or ad spend | No extra fees stated |
| Subscription | None | No: project-based, no long-term commitment |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Fully licensed; use in ads, social posts, your site and beyond, for as long as you want |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | Partnership Ads, whitelisting and Spark Ads codes shared after final approval |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | MiniSocial selects and invites creators; you review and approve them |
| Revisions | Until you approve | One round included |
| Turnaround (as published) | You set the due date, from 10 days out | Most campaigns take 4 to 6 weeks from brief to finished content |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Not published |
| Managed or self-serve | Fully managed | Fully managed |
MiniSocial details come from its own MiniSocial home page and FAQ pages, as of October 14, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
MiniSocial has no pricing page. Its home page FAQ says projects start at $3,000 for a campaign of 10 creators, including all creator fees, priced by the number of creators you want to activate, with no long-term commitments or extra fees. It does not say how long each creator's video is, or how many pieces each creator delivers, so we can't compare it directly with ten 30 second videos.
Ad Army publishes each format: $125 for a 15 second edit, $175 for 30 seconds with three hook variations, and $260 for 60 seconds plus raw footage. Ten 30 second edits cost $1,750, billed only for videos you approve. The cost per video guide covers how to compare a project price with a per-video price.
Who picks the creators
MiniSocial selects relevant micro-influencer creators and invites them to opt in, and you review and approve the creators before they start. It says each creator is vetted twice and cites a network of 40,000 creators.
Ad Army casts from its own vetted roster too, but you don't approve or see individual creators: they stay anonymous to brands, and you review the finished videos instead. If you want a say in exactly who represents your brand, MiniSocial's approval step gives you that.
Rights, whitelisting and reporting
MiniSocial says you get fully licensed videos plus Meta and TikTok ad codes, that you can use the content anywhere and for as long as you want, and it lists Partnership Ads, whitelisting, Spark Ads and TikTok Shop as included. Ad Army also includes full content rights on every video for organic, ads and any placement, with no expiry, and charges $50 per video for Spark Ads or whitelisting, only if the creator agrees.
Timing and revisions differ too. MiniSocial says most campaigns take 4 to 6 weeks from brief to finished content, with one round of revisions included. On Ad Army you set the due date, from 10 days out, and revisions continue until you approve. MiniSocial does not publish its reporting; Ad Army reports each approved video with last-click attribution, hook rate, hold rate and ROAS.
When MiniSocial is the better choice
- You want creators posting to their own followers, not only ads you run
- You want to approve each creator before they start
- You want a micro-influencer campaign and a photo and video library in one project
- You want ad codes and TikTok Shop included in the project price
When Ad Army is the better choice
- You want a price per approved video rather than per project
- You want edited ad cuts with hooks, captions and music
- You want revisions until approved, and a due date you set
- You want results per video, with last-click attribution and ROAS
About this comparison
This comparison uses public information from each company's own website as of October 14, 2026; prices and terms change, so check the linked pages before you buy. MiniSocial is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
See also Ad Army vs inBeat, another managed option, Ad Army vs Billo, and the UGC platforms roundup.
