Who each one is for
- Collabstr suits brands that want a marketplace: search creators on Instagram, TikTok and YouTube, compare their packages and prices, and hire the ones they like, or post a campaign and choose from applicants.
- Ad Army suits brands and agencies that run their own ads and want finished video ads at a known price, without picking, briefing or chasing creators.
Ad Army vs Collabstr at a glance
Pricing model
- Ad Army
- Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260
- Collabstr
- Marketplace: you pay each creator's listed package price, plus a 10% brand fee at checkout
10 x 30s videos, from published prices
- Ad Army
- $1,750 (10 x $175)
- Collabstr
- Not published
Fees on sales or ad spend
- Ad Army
- None: 0% of sales or ad spend
- Collabstr
- No fee on results or ad spend; a flat percentage fee on orders, reduced on a monthly plan
Subscription
- Ad Army
- None
- Collabstr
- Optional Pro and Premium plans for brands
Usage rights and duration
- Ad Army
- Full rights for organic, ads and any placement, no expiry
- Collabstr
- Included in some creator packages; otherwise requested at checkout and granted when the creator accepts; duration not published
Whitelisting or Spark Ads
- Ad Army
- +$50 per video, only if the creator agrees
- Collabstr
- Not published
Who picks creators
- Ad Army
- Ad Army casts from its vetted roster; creators stay anonymous to you
- Collabstr
- You pick: search creators yourself or post a campaign they apply to
Revisions
- Ad Army
- Until you approve
- Collabstr
- Allowed within the original order requirements; 72 hours to review before auto-approval
Turnaround (as published)
- Ad Army
- You set the due date, from 10 days out
- Collabstr
- You can set a deadline; without one, orders typically finish in under 7 days, or under 14 with a physical product
Attribution and reporting
- Ad Army
- Last-click attribution per video, with hook rate, hold rate and ROAS
- Collabstr
- Post tracking on Instagram, TikTok and YouTube: views, likes, comments and CPM for 30 days
Managed or self-serve
- Ad Army
- Fully managed
- Collabstr
- Self-serve marketplace
| Item | Ad Army | Collabstr |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | Marketplace: you pay each creator's listed package price, plus a 10% brand fee at checkout |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | Not published |
| Fees on sales or ad spend | None: 0% of sales or ad spend | No fee on results or ad spend; a flat percentage fee on orders, reduced on a monthly plan |
| Subscription | None | Optional Pro and Premium plans for brands |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Included in some creator packages; otherwise requested at checkout and granted when the creator accepts; duration not published |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | Not published |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | You pick: search creators yourself or post a campaign they apply to |
| Revisions | Until you approve | Allowed within the original order requirements; 72 hours to review before auto-approval |
| Turnaround (as published) | You set the due date, from 10 days out | You can set a deadline; without one, orders typically finish in under 7 days, or under 14 with a physical product |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Post tracking on Instagram, TikTok and YouTube: views, likes, comments and CPM for 30 days |
| Managed or self-serve | Fully managed | Self-serve marketplace |
Collabstr details come from its own How to Place an Order With an Influencer, What is Collabstr?, Choosing and Updating Your Subscription, Managing Content Submissions and Revisions and Track Influencer Post Analytics pages, as of October 18, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
On Collabstr each creator sets their own package prices, and its help center says a 10% fee is added at checkout for brands, which a monthly plan can reduce. Because every creator prices differently, there is no published figure for ten 30 second videos; your total is the sum of the packages you choose plus the fee. Collabstr says there is no results-based or ad spend fee, and signing up as a brand is free.
Ad Army publishes one price list: $125 for a 15 second edit, $175 for 30 seconds and $260 for 60 seconds plus raw footage, billed only for videos you approve. Ten 30 second edits cost $1,750 with no fee on top, no subscription and 0% of your sales or ad spend. Our guide to what a UGC video should cost shows how to compare a marketplace quote with a flat price.
Who picks the creators
This is the biggest difference. Collabstr is self-serve: you search its creators or post a campaign and pick from the creators who apply, then you manage the order, the brief and the review. Its help center says creators are verified.
Ad Army casts from its own vetted roster and manages the creators for you. Creators stay anonymous to you, and you never message them directly; you review each video and request changes in one place.
Rights, revisions and reporting
Collabstr says usage rights are not always included automatically. Some creator packages include them; otherwise you request them at checkout and they apply once the creator accepts. It does not publish a standard duration, so read each package. Ad Army includes full content rights on every approved video, for any placement, with no expiry.
On revisions, Collabstr allows changes within the original order requirements, and you have 72 hours to review a submission before it is approved automatically. Ad Army keeps revising until you approve. For results, Collabstr tracks posted content on Instagram, TikTok and YouTube for 30 days, with views, likes, comments and CPM. Ad Army gives each approved video a tracking code with last-click attribution, hook rate, hold rate and ROAS, and offers Spark Ads or whitelisting for $50 per video when the creator agrees. Collabstr's help center does not describe whitelisting.
When Collabstr is the better choice
- You want to choose every creator yourself from a large marketplace
- You need influencer posts on the creator's own channel, not just ad videos
- You are happy to brief and manage each order
- You want to compare many creators' prices before buying
When Ad Army is the better choice
- You want finished UGC video ads without sourcing or managing creators
- You want one published price per video and no checkout fee
- You want full perpetual rights on every video by default
- You want revisions until you approve, with no review deadline
About this comparison
This comparison uses public information from each company's own website as of October 18, 2026; prices and terms change, so check the linked pages before you buy. Collabstr is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
Comparing more options? See Ad Army vs inBeat, the UGC platforms roundup, the usage rights guide and managed UGC vs in-house.
