Who each one is for
- Billo suits brands that want a marketplace: you browse and filter creators, watch what they have made, invite them or choose from applicants, and manage the order yourself. If you would rather not run it, Billo also sells a managed service billed monthly.
- Ad Army suits brands and agencies that want finished video ads without managing creators. You submit one request, we cast vetted creators from our roster, and you pay a flat price only for the videos you approve.
Ad Army vs Billo at a glance
| Item | Ad Army | Billo |
|---|---|---|
| Pricing model | Flat price per approved video: 15s $125, 30s $175, 60s plus raw $260 | A fee per order, plus platform fees; optional CreativeOps subscription; managed service from $2,000 a month |
| 10 x 30s videos, from published prices | $1,750 (10 x $175) | Not published |
| Fees on sales or ad spend | None: 0% of sales or ad spend | None stated as a share of sales or ad spend; terms allow service fees or a markup on the price |
| Subscription | None | Not required to hire creators; CreativeOps is an optional subscription |
| Usage rights and duration | Full rights for organic, ads and any placement, no expiry | Creator assigns all rights to the brand on approval, worldwide, with no time limit |
| Whitelisting or Spark Ads | +$50 per video, only if the creator agrees | Paid add-on: each creator sets a fee for posting and a fee for ads from their handle |
| Who picks creators | Ad Army casts from its vetted roster; creators stay anonymous to you | You browse, invite or choose from applicants; the managed service sources creators for you |
| Revisions | Until you approve | 2 rounds of edits per video |
| Turnaround (as published) | You set the due date, from 10 days out | Most videos within a week of the creator receiving the product, often about 4 days |
| Attribution and reporting | Last-click attribution per video, with hook rate, hold rate and ROAS | Optional CreativeOps: ad performance data from your connected ad account |
| Managed or self-serve | Fully managed | Both: self-serve marketplace, or a managed service for a monthly fee |
Billo details come from its own Billo for brands and FAQ, Managed service, Partnership ads, CreativeOps and Terms of service pages, as of October 14, 2026. "Not published" means we could not find it stated there. Ad Army details come from our pricing page, content rights page and attribution page.
Pricing and total cost
Billo's public pages do not list a per-video price. Its terms say each order carries an Order Fee paid to the creator, plus platform fees, and that the brand's current prices appear in the logged-in account. The one public number is the managed service, which starts from $2,000 a month and is tailored to your monthly volume. CreativeOps, its performance data layer, is an optional subscription, and Billo says you can hire creators without it.
That means you can't work out the cost of ten 30 second videos from Billo's public pages alone; you need an account or a quote. At Ad Army, ten 30 second edits cost $1,750, listed on the pricing page, with no subscription and no cut of your sales or ad spend. Our guide to UGC pricing and hidden fees covers what to ask for when a price is not public.
Who picks the creators
This is the biggest difference. On Billo you choose: you can browse and filter creators, see their past videos, invite specific people, or pick from creators who apply to your offer. Billo says its 5,000+ creators are vetted before they join, and that every creator is a human rather than an AI avatar.
Ad Army works the other way. You describe the product and the videos you need, and we cast creators from our vetted roster. Creators stay anonymous to you, so you can't pick a specific person or message creators directly. In exchange, there is nothing to manage: no shortlists, no chasing drafts, no paying creators one by one.
Rights, whitelisting and reporting
Both give you strong rights. Billo's terms say the creator assigns all rights in an approved video to the brand, worldwide and for the full duration of those rights. Ad Army includes full content rights on every video for organic, ads and any placement, with no expiry, and the usage rights guide explains why the duration matters.
For ads run from a creator's handle, Billo sells partnership ads as a paid add-on, with each creator setting their own price. Ad Army charges a flat $50 per video, only if the creator agrees.
On reporting, Billo's optional CreativeOps uses performance data from your connected ad account to show which ads to scale or shut down. Ad Army gives every approved video its own tracking code, with last-click attribution, hook rate, hold rate and ROAS per video.
When Billo is the better choice
- You want to choose specific creators and see their past work first
- You want creators to post the video on their own profile (Billo sells 30 day organic posting)
- You prefer a self-serve marketplace you run yourself, with a managed tier if you outgrow it
- Your product ships physically and you want Billo's logistics partners to handle it
When Ad Army is the better choice
- You want a published flat price per approved video before you start
- You want it fully managed without a monthly retainer
- You want revisions until you approve, rather than a set number of rounds (Billo includes 2)
- You want results per video, with last-click attribution and ROAS, in one place
About this comparison
This comparison uses public information from each company's own website as of October 14, 2026; prices and terms change, so check the linked pages before you buy. Billo is a trademark of its owner. Ad Army is not affiliated with or endorsed by it. Spot something out of date? Email support@adarmy.app and we will correct it.
Comparing more options? See Ad Army vs SideShift, Ad Army vs JoinBrands, or the UGC platforms roundup.
